WHAT WE DO/ OUR SERVICES
1. Brand Strategy
“A problem well stated is a problem half-solved.” – Charles Kettering
We believe the crux of the problem lies in asking right questions and not get clouded by assumptions. For the brand communication to have a desired impact, we invest our time in understanding the market sentiments, consumer insights along with the brand strengths and its competitors. We at Aastha follow a thoroughly-conceived scientific process that turns all the information into effective brand strategy and communication.
2. Advertising
Advertising is the core strength of Aastha Advertising. The creative team at Aastha works hand in hand with Brand Strategy & Account Management teams to translate brand strategy into communication strategy through an array of communication tools. Thereby, influencing consumer’s buying behavior and making your brand stand out from the rest. With a common belief that ‘it’s all in a big Idea’, our creative team work together with the planners and strategists to design solutions that create maximum impact with minimum spends.
3. Branding
Our primary goal is to create an identity that will transform your business aspirations into an image that can be brought to life across all media channels. We provide branding communications for clients of all sizes and industries. We have extensive experience in corporate and product naming, packaging, tagline development, logo development, and brand stewardship. In particular, we build identities that not only reflect the personality of the business, but also resonate with the target audience.
4. Media Planning & Buying
Aastha Advertising’s Media vertical caters to Media Planning, buying and campaign Management, across all conventional media platforms. We have always believed in effective 360 degree Media approach that maximizes the reach and ROI for the brands we work with. Being a well linked and media accredited agency helps our clients get best media deals for National and Regional campaigns. Selection of media is primarily based on the cost-effectiveness (return from the money spent).
We realize that maintaining media relations plays a vital role in improving the organization’s image in the general public. Aastha, on behalf of the client, strives to establish a close and congenial relationship between the client and the media houses.
Such coordinating efforts will aim at:
– Getting the best possible rates by means of negotiations
– Obtaining complimentary promotional benefits from non-ad tools like news coverage, press releases, interviews etc.
5. Digital
Being an Advertising agency, our creative prowess extends naturally to a Digital division. We at Aastha Ad, design highly engaging brand experience through integrated campaigns with a mix of mediums like video, on-ground activations, radio, print and other conventional mediums. With a right communication strategy, apt choice of media and in-depth Search & Media marketing; we make sure our brands stand out and capture lasting mind space.
– Digital Strategy
– Creative
– Social Media Management
– Web Design & Development
– Content Writing
– Lead Generation & Capture
6. Graphic & Web Design
Being a creative agency we excel at creating exceptional designs. Our creative team comprising of copy writers and art directors, design highly engaging artwork & contents that stand out and capture lasting mind space. We apply design principles to make sure that our design is systematic and scientific and it stands out from the crowd.
7. Printing
In order to facilitate the client and make everything available from one umbrella we offer printing services as well. We print everything from small visiting card to a large scale digital printing campaign.
WHAT WE DO/ OUR SERVICES
1. Brand Strategy
“A problem well stated is a problem half-solved.” – Charles Kettering
We believe the crux of the problem lies in asking right questions and not get clouded by assumptions. For the brand communication to have a desired impact, we invest our time in understanding the market sentiments, consumer insights along with the brand strengths and its competitors. We at Aastha follow a thoroughly-conceived scientific process that turns all the information into effective brand strategy and communication.
2. Advertising
Advertising is the core strength of Aastha Advertising. The creative team at Aastha works hand in hand with Brand Strategy & Account Management teams to translate brand strategy into communication strategy through an array of communication tools. Thereby, influencing consumer’s buying behavior and making your brand stand out from the rest. With a common belief that ‘it’s all in a big Idea’, our creative team work together with the planners and strategists to design solutions that create maximum impact with minimum spends.
3. Branding
Our primary goal is to create an identity that will transform your business aspirations into an image that can be brought to life across all media channels. We provide branding communications for clients of all sizes and industries. We have extensive experience in corporate and product naming, packaging, tagline development, logo development, and brand stewardship. In particular, we build identities that not only reflect the personality of the business, but also resonate with the target audience.
4. Media Planning & Buying
Aastha Advertising’s Media vertical caters to Media Planning, buying and campaign Management, across all conventional media platforms. We have always believed in effective 360 degree Media approach that maximizes the reach and ROI for the brands we work with. Being a well linked and media accredited agency helps our clients get best media deals for National and Regional campaigns. Selection of media is primarily based on the cost-effectiveness (return from the money spent).
We realize that maintaining media relations plays a vital role in improving the organization’s image in the general public. Aastha, on behalf of the client, strives to establish a close and congenial relationship between the client and the media houses.
Such coordinating efforts will aim at:
– Getting the best possible rates by means of negotiations
– Obtaining complimentary promotional benefits from non-ad tools like news coverage, press releases, interviews etc.
5. Digital
Being an Advertising agency, our creative prowess extends naturally to a Digital division. We at Aastha Ad, design highly engaging brand experience through integrated campaigns with a mix of mediums like video, on-ground activations, radio, print and other conventional mediums. With a right communication strategy, apt choice of media and in-depth Search & Media marketing; we make sure our brands stand out and capture lasting mind space.
– Digital Strategy
– Creative
– Social Media Management
– Web Design & Development
– Content Writing
– Lead Generation & Capture
6. Graphic & Web Design
Being a creative agency we excel at creating exceptional designs. Our creative team comprising of copy writers and art directors, design highly engaging artwork & contents that stand out and capture lasting mind space. We apply design principles to make sure that our design is systematic and scientific and it stands out from the crowd.
7. Printing
In order to facilitate the client and make everything available from one umbrella we offer printing services as well. We print everything from small visiting card to a large scale digital printing campaign.